Generative Engine Optimisation Salt

What AI search means for your website Search engines have changed. Where they once matched keywords to pages, they now read, interpret, and summarise content before the user even clicks a link. This shift, often called generative engine optimisation, asks for a different approach to writing and structuring information. Instead of aiming only at traditional search rankings, you now need to consider how your content gets used inside an AI-generated answer. The way people